Umniah Mobile Company is one of the leading Telco operators in Jordan; they had various contacts with their subscribers and potential customers through channels such as print, website, radio …etc.
UMNIAH aimed to launch a campaign celebrating the launch of its 3G service in Jordan with emphasis on the technology and the content they are bringing to the consumers in Jordan.
Campaign Objectives:
1-Introduce the new EVO 3G services to the local consumer in Jordan and create the needed awareness across all mobile phone users from all networks.
2-Make it easy for potential consumers to sign up for the new EVO 3G offers through mobile and receive a call back from the sales team to subscribe in the service.
Campaign Duration
Four Weeks
Measurements
1- Daily measurements of Click through rate for the banner and the interactive rich media ads which were designed, developed, and maintained by AdFalcon.
2- Number of daily generated leads.
How it worked
AdFalcon depended on its unique capabilities to enhance the users experience across all platforms to create two types of mobile ads:
1- A standard display ad ( that’s compatible with 99% of the handsets in the market place).
2- An interactive rich media ad ( that works on all HTML 5 enabled handsets).
The minute the user clicks on the mobile interactive banners, they will arrive to a charming mobile experience that depicts the service offering and promotion. They can navigate through the service offering and deep dive into the details like (prices, service overview, features…etc.).
AdFalcon served the mobile ads across top premium mobile apps and sites in Jordan to provide the maximum local reach and engagement.
Once the user clicks on the banner a full screen page takes over the screen of the phone and offers a more comprehensive content to show case the features and capabilities of the new Evo 3G services.
The results
Number of impressions during the campaign: +5,000,000
Number of consumers reached throughout the campaign period: 120,000
Overall Campaign CTR%: 1.3%
