Umniah Mobile Company is one of the leading Telco operators in Jordan; they had various contacts with their subscribers and potential customers through channels such as print, website, radio, …etc.
UMNIAH has successfully launched the most advanced 3G network in Jordan (EVO), and combined the great launch with Samsung Galaxy S3 device to attract more consumers to the service.
UMNIAH was looking to reach top elite consumers who can afford to buy the device with data bundles over 2 years and 3 years contract.
Campaign Objectives:
1- Create brand awareness about UMNIAH 3G offers and bundles.
2- Introduce the new Samsung Galaxy S3 with it’s overwhelming features to the local market.
3- Generate sales leads by targeting the elite mobile consumers in Jordan.
Campaign Duration
4 weeks
Measurements
1- Daily measurements of Click through rate for the banner and the rich media ad which was designed, developed, and maintained by AdFalcon.
2- Number of signed up users (leads) to get the device.
How it worked
AdFalcon has created a cross-platform rich media ads targeting all iPhone users, tablet users, BB users, and Android enabled devices.
AdFalcon served the mobile ads across top premium mobile apps and sites in Jordan to provide the maximum local reach and engagement.
Once the user clicks on the banner a full screen page takes over the screen of the phone and offers a more comprehensive content and links to showcase the features and capabilities of the new Galaxy S3.
Once the user clicks on the Samsung Galaxy S3 banner a rich media page is launched in full screen size taking the user into a comprehensive and engaging experience that depicts the following:
AdFalcon’s proposed rich media added great value to end consumers by providing exciting user experience and facilitating the way information is conveyed to the user more effectively than conventional display advertising, through offering a deep dive into the details like (prices, service overview, features…etc.)
The results
Number of impressions during the campaign: +6,000,000
Number of consumers reached throughout the campaign period: 93,514
Highest CTR achieved throughout the campaign: 0.89%
