The local Nissan dealer in UAE (Arabian Automobile) has launched test drive opportunity for its luxury brand (Nissan Infinity) across UAE. The initiative is aimed at bringing its Nissan Infinity brand directly to consumers to raise awareness about the brand's new 2011 lineup and encourage people to submit requests for test drives
Campaign Objectives:
1- Create brand awareness about the new Infinity car series across UAE
2- Offer a test drive opportunity for interested customers in UAE to increase sales and purchase opportunity
Campaign Duration
2 weeks
Measurements
1- Daily measurements of Click through rate
2- Daily measurements of registered customers for test drive through Infinity Test drive mobile form that has been developed, maintained and hosted by AdFalcon
How it worked
Nissan Infinity Banners were served on top premium mobile Apps and sites in UAE targeting smartphone users only along with top mobile applications and mobile sites that’s massively accessible by mobile users in UAE. Users clicked on the banners and were taken straight through the mobile registration page
The mobile registration form had the following important information:
The results
Unique visits to Nissan Infinity mobile registration form through AdFalcon Campaign: 4,274
Overall Campaign CTR: 0.35%
Leads received (actual customers who registered in the service): 45
Registration rate: Around 5%
