As advertisers continue to rely more and more on digital media, traditional agencies are challenged to add value and protect their relationships by providing their clients with alternative media channels. There is huge untapped potential in the mobile advertising space in Middle East where number of mobile phone users is way exceeding the number of internet users.
Late 2010, Cisco released their visual networking index which shows that Middle East and Africa will have the strongest mobile data traffic growth of any region at 129% CAGR (Compound Annual Growth Rate) from 2010 to 2015. That is a tremendous opportunity we are presenting to our partners today
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