ArabyAds, the leading Arab company specialized in mobile advertising and mobile media monetization, through its integrated mobile advertising Network "AdFalcon", recently became a member of the Mobile Marketing Association (MMA), joining a high profile list of major global companies.
Committed to driving and developing the mobile advertising industry in the burgeoning Middle Eastern market, AdFalcon, which is the first mobile advertising network in the Middle East, utilizes its state of the art mobile advertising technology to reach out to millions of people in the region, through its constant collaboration with publishers, developers and advertisers.
“We at ArabyAds are happy to join the Mobile Marketing Association. It’s an esteemed establishment, working towards promoting, enlightening, measuring, managing and protecting the mobile marketing industry worldwide. With our smart targeting mechanism and MMA’s guidance, we will be delivering amazing results for our partners’ brands and companies.” said Wael Quader, CEO of ArabyAds.
“We are excited to welcome ArabyAds as an MMA member. The company is a real pioneer in the region and we welcome its support as we strive to develop a sustainable mobile marketing ecosystem for the Middle East.” said Paul Berney, MMA EMEA chief marketing officer and managing director. “Mobile subscriptions are expected to reach in excess of 271.27 million in the region by the end of this year, which only serves to prove that the Middle East is one of the fastest growing markets in mobile. On top of this huge growth we have seen mobile marketing in the region evolve at a tremendous rate, which makes this a critical year for establishing standards and best practices to ensure quality and continuity for all mobile marketing stakeholders in the Middle East.”
It is worth mentioning that advertisers as well as players in the media industry will increasingly become part of a bigger and fast-growing mobile market. Mobile media is evolving rapidly and mobile phones will continue to be the mainstay as the number of users willing to see ads on their mobile phones is increasing by the day, especially when it is estimated that 45% of internet users in the Middle East use their mobile phones to connect to the world wide web.
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 750 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
“ArabyAds is a young and vibrant mobile media company, established in 2010 and focused on mobile advertising and mobile media monetization in the Middle East.At ArabyAds, we are committed to provide a charming experience to our customers whether they are application developers, Publishers, media agencies, advertisers and end users.We have utilized our in-depth understanding of the mobile advertising eco system, knowledge, skills and expertise to build a wide range of mobile media solutions and properties to cater with the massive mobile growth in Middle East. ArabyAds is backed with robust angel investors and successfully raised its first round of funding.