UMNIAH Mobile Company is one of the leading Telco operators in Jordan; they had various contacts with their subscribers and potential customers through channels such as print, website, radio …etc.
UMNIAH was keen on promoting their blackberry new service to their customers and other interested customers from competing Telco operators in Jordan.
Campaign Objectives
1- Create more brand awareness about the new Blackberry offer
2- Generate sales leads via compatible mobile registration form that works across all handsets
3- Target smartphone users from other competing Telco operators in Jordan
Campaign Duration:
3 weeks
Measurements
1- Daily measurements of Click through rate
2- Daily measurements of generated leads (number of interested customers who actually registered in the offer) via mobile registration form that has been developed, launched and hosted by AdFalcon
UMNIAH new Blackberry Banners were served on top premium mobile sites in Jordan along with top mobile applications that are massively accessible by mobile users in Jordan. Users clicked on the banners and were taken straight through the mobile registration landing page
The mobile registration form collected the following key customer details:
The results
Unique visits to UMNIAH Blackberry mobile registration form through the AdFalcon Campaign: 3,157
Overall Campaign CTR: 0.5%
Leads received: 145
Registration rate: Around 5%
