The Commercial Industrial Company (CIC), which is the official dealer for Ford in the Hashemite kingdom of Jordan, wanted to launch a campaign celebrating the arrival of the all new ford explorer 2012. At the same time CIC was aiming to increase the awareness in the Ford brand which would result in customers contacting the call center and visiting the showrooms to see themselves the latest technological advances available in the ford line of cars, especially the new Ford Explorer.
Campaign Objectives:
1- Create brand awareness about Ford and it car models in the Hashemite Kingdom of Jordan.
2- Introduce the all new ford explorer along with it’s the overwhelming features to the local market
3- Allow customers to contact the call center and visit the company’s showrooms in order see themselves the latest in the world of ford, specially the Ford Explorer, in order to increase sales and purchase opportunities.
Campaign Duration
3 weeks
Measurements
1- Daily measurements of Click through rate for the banner and the rich media ad which was designed, developed, and maintained by AdFalcon
How it worked
AdFalcon Team designed a rich media ad in order to show case the ford explorer and its features using the latest approaches in mobile advertisements. The banners were served on top of premium mobile apps and sites in Jordan targeting smartphone users only.
Once the user clicks on the banner a full screen page takes over the screen of the phone and offers a more comprehensive content and links to show case the features and capabilities of the new Ford Explorer and allowing a direct contact with the relevant call center through a click to call action button
A live demo is available in our Rich Media section
Once the users click on the Ford banner a rich media page is opened in full screen size and containing a more comprehensive ad with several content links that would allow the user to view:
Rich media ads helped phone users to view all of the features of the ford explorer in a convenient and enchanting way, allowing for more brand awareness with the ford brand and its new Explorer SUV amongst the customers in Jordan.
The results
Number of impressions during the 3 weeks: more than one million impressions
Overall Campaign CTR%: around 0.33%
